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The web site states the following, "Custom precision rubber seals, gaskets and mouldings." We noticed that the web page said " Call 44 0 1202 674 671." It also said " DP Seals supplies custom rubber seals and mouldings to the worlds leading aerospace programmes. World-leading aerospace and avionics companies rely on DP Seals for world-beating seals and mouldings. From most Airbus variants to the latest Black Hawk, DP Seals delivers custom mouldings to the highest levels of precision and quality. DP Seals supplies for these companies." The header had custom rubber seals as the highest ranking optimized keyword. This keyword is followed by custom rubber mouldings, avionic communications connectors, and aerospace which isn't as urgent as custom rubber seals. The other words aerospace.dpseals.com uses is cable glands. o-rings is included and could not be seen by search engines.